LinkedIn Announces Updates to Event Ads and AI Campaign Options

21 Oct 2024

LinkedIn has announced some new ad options to help marketers tap into the rising popularity of video content in the app, while it’s also got some improvements for its automated campaign creation process.

First off, LinkedIn’s rolling out some updates for its Live Event Ads, which will provide more ways for businesses to display their promotions within live-stream broadcasts in the app.

As per LinkedIn:

“With Live Events on LinkedIn up by 14.4% in the past year, we’re continuing to help marketers maximize their event strategy with new Live Event Ads features.”