Linkedin’s Making Its Automated ‘Accelerate’ Campaigns Available to All Brands

11 Jul 2024

LinkedIn’s expanding access to its automated “Accelerate” campaigns, which utilize AI to effectively automate the entire campaign creation process.

Originally launched in limited testing last October, Accelerate campaigns scan the URL listed in your campaign set-up, along with your company’s LinkedIn presence, in order to build a recommended overview of your optimal LinkedIn campaign.

As explained by LinkedIn:

“In as little as five minutes, Accelerate will recommend an end-to-end campaign and automatic optimizations to reach the right B2B audience with engaging creatives, which you can adjust and fine-tune before you launch your campaign.”

So, again, the option essentially empowers LinkedIn’s AI systems to put together your full campaign. You simply provide a URL for the product that you want to promote, and the system will do the rest.

Which even expands to the creative elements, via the integration of Microsoft Designer.