Launchmetrics Integrates Tools to Optimize Sample Trafficking

8 Nov 2023

The data research and insights company for fashion, luxury and beauty said on Wednesday it was merging its Samples and Discover tools to help companies track and measure the impact of their samples by connecting sample activations with media placements, using its Media Impact Value measure.
Based on a proprietary algorithm, it estimates the value of coverage across social networks and in the media. Brands already refer to the metric when measuring their campaign efforts.

“This integration enables them to monitor relationship effectiveness, streamline workflow, and optimize ROI with real-time analytics,” a spokeswoman for Launchmetrics said.
Sending samples is traditionally costly and time-consuming and can result in products getting lost. The new tool is meant to allow brands to evaluate the efficiency of their strategy by calculating the MIV generated from their sample movements by criteria including season, collection, publication and even stylist.
They can then prioritize their sample sendings based on the most impactful publications, which can help to reduce quantities and minimize waste.