JCDecaux renews and extends its advertising concession with Madrid Metro for 10 years

20 Oct 2023

Following a competitive tender, JCDecaux has renewed and extended its advertising concession with Madrid Metro (5 million daily passengers on average), making it the most digitised JCDecaux-marketed metro in Europe and the first 100% data-driven advertising space in Spain. The digital transformation of the oldest Spanish metro network has started in August and will be completed by the end of the year.