It takes Web2: How Instagram, X and Snapchat are powering the digital fashion revolution

10 Nov 2023

Web3 may be touted as the next big thing for fashion, but Web2 channels, such as Instagram, X, and Discord, are playing a pivotal role in its global amplification.

“Web2 platforms are more than just tools; they are the cultural marketplaces of the modern era. Web3, lacking its own widespread channels, still needs these social gathering spots to share its innovations,” Kanika Loomba, head of brand partnerships at digital product platform Next Decade tells Jing Daily.

‘Web2.5’ remains the safer stepping stone for creatives and brands today, as abandoning Web2 channels completely may be a one-way ticket to failure.