Instagram’s Testing Longer Reels To Maximize Engagement
Social Media Today
18 Mar 2024
Instagram’s expanding its test of longer Reels video uploads, with some users now able to upload 3 minute long Reels in the app.
As you can see in this example, posted by Justin Jarvis (and shared by Matt Navarra), some users are now being prompted to upload 3 minute videos for their Reels, up from the current 90 second limit.
Which Instagram has actually been experimenting with for some time, with 10 minute uploads also in early examination at IG HQ. This is the first time that it’s been seen in live testing, however, though you can only use pre-recorded videos as longer Reels uploads, as opposed to capturing them via the Reels camera.
Longer videos are the trend of the moment on TikTok as well, as it looks to broaden user behaviors, and provide more content to keep people engaged. This week, TikTok has launched its new Creator Rewards Program, which provides cash incentives for users who upload longer video clips.
Instagram has also been prompting users to upload longer Reels to boost engagement.
