Gucci brings its heritage to Web3. Plus, Bicester Village goes digital

12 Nov 2023

With Christmas just around the corner, brands have officially switched to holiday-season mode. The Bicester Collection, for example, unveiled its new multi-world virtual retail experience this week, designed to bring its internationally-renowned locations closer than ever before to shoppers. In other news, Gucci is striding ahead with its metaverse takeover. In conjunction with its physical exhibition, which launched last month in London’s 180 Studios, Gucci opened the doors to its virtual Gucci Cosmos showcase in The Sandbox on Wednesday. Read on for our verdict on the activation and how luxury labels are gearing up for a new generation of spenders.