Google Analytics 4 Rolls Out New Conversion Attribution Settings

21 Jun 2023

Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign's ROI:

Google Analytics 4 allows users to customize conversion attribution to paid Google Ads campaigns or paid and organic channels.
This change offers marketers better control over measuring the impact of their Google Ads campaigns, optimizing their understanding of ROI.
The settings can be updated at any time but changes may take 2-3 days to reflect in Google Ads accounts.