Google’s AI Update to Provide Better Visuals for Shopping Searches

30 Sept 2025

AI Mode, Google‘s advanced, AI-powered search experience that provides detailed, conversational and cited answers to complex questions, has added a new update to simplify product exploration and shopping featuring more inspiring visuals.

Now users can describe what they’re looking for as if they’re talking to a friend, and AI Mode will turn one’s vague idea into a clear vision with rich visuals to match the vibe you’re seeking. When you want to shop, you can simply describe what you’re looking for without having to sort through filters, and AI Mode will show you visual shopping results. This update is also allowing people to ask longer questions of Google. The user can also start their search by uploading an image or snapping a photo, and see a rich visual response with links to jump out and explore more content from across the web.

Lilian Rincon, vice president of product for Google Shopping, said in a press roundtable Monday, “We’re really working here on making AI Mode much more visual and much better for both inspiration and also for inspirational shopping.” You can describe what you’re looking for such as “barrel jeans that aren’t too baggy” and AI Mode will intelligently provide a relevant set of shoppable options. You can then refine your search further, and ask for more ankle length, for example. You would then visit the retailer’s site and purchase. There is no revenue share involved.