EU clamps down on Meta’s use of personal data for targeted ads

1 Nov 2023

Meta will soon be forced to seek European users’ consent before using their personal information to deliver those users targeted advertisements on Facebook and Instagram.

A European Union-wide ban announced Wednesday dealing with Meta’s handling of user data proposes blanket restrictions which could be finalized as soon as late next week.

It’s just the latest clampdown on Meta’s business model in Europe, where the company has struggled to align its advertising operations with EU privacy regulations. And it comes just as Meta moves to implement a subscription model in the EU for users who do not consent to having personally tailored ads as part of their Instagram or Facebook experiences.