Estée Lauder Cos. creates AI Innovation Lab with Microsoft

29 Apr 2024

U.S. beauty group Estée Lauder Companies is expanding its strategic partnership with technology giant Microsoft Corp.

The pair have announced the creation of an AI Innovation Lab, offering enhanced marketing and product development capabilities. Backed by Microsoft’s Azure OpenAI Service, the project’s generative AI tools will support the more than 20 prestige beauty brands across the Estée Lauder Cos. portfolio.

“At ELC, technology is always in support of our enduring strengths of high-quality products and high-touch consumer experiences,” said Jane Lauder, EVP of enterprise marketing and chief data officer at The Estée Lauder Companies, in a statement.

“With Microsoft’s generative AI tools and extensive expertise, we are able to leverage ELC’s tremendous data to create more personalized consumer experiences and faster insights to action resulting in increased speed to market and stronger local relevancy,” Ms. Lauder said. “We look forward to continuing our close and collaborative partnership with Microsoft.”