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Disney+ and Hulu add to the growing trend of streaming inflation

TechCrunch

23 Sept 2026

Streaming is getting more expensive again. Disney is the latest media giant to raise prices for its streaming services, adding to a growing pattern across the industry. The increases come roughly a year after Disney’s last major streaming price hike.

Disney is raising the price of its ad-free Disney+ and Hulu bundle to $21.99 a month, up from $19.99, whereas the ad-free stand-alone plans are each rising to $21.49 per month, up from $18.99. The company is also increasing the price of its stand-alone ad-supported Disney+ and Hulu plans to $12.49 a month.

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