Dior Leads Paris Fashion Week’s Record-Breaking Media Impact

16 Oct 2026

Paris Fashion Week Spring/Summer 2027 generated a record $795.8 million in earned media value (EMV), marking a 59% increase year-on-year. Dior led the surge with $360 million in EMV, driven largely by celebrity visibility, particularly Thai actresses Orm Kornnaphat and Lingling Kwong. The results highlight the growing importance of celebrity partnerships, fan communities and social media engagement in luxury fashion marketing, despite uneven performance across the industry.