Creative convergence: Gucci, Christie’s team up on generative art, AI, and NFTs

20 Jul 2023

Gucci is leaning further into its artistic roots. On Tuesday this week, the Maison kicked off its latest initiative, “Future Frequencies: Explorations in Generative Art and Fashion,” which merges high fashion and contemporary art through generative art and artificial intelligence (AI).

As part of the project, which runs from June 18 to 25, the luxury titan commissioned 21 artworks from a number of Web3-native creatives to be sold at leading auction house Christie’s in the form of NFTs.