Barbie Turns the World Pink With AR Snapchat Lenses

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To promote the Barbie movie, premiering July 21, Warner Bros. Discovery and Snapchat launched an augmented reality campaign featuring virtual clothing try-on and worldwide Landmarker experiences in the Snapchat app.

The Barbie AR lens allows people to virtually try on costumes inspired by the film in augmented reality. There are multiple options inspired by the clothes that stars Margot Robbie and Ryan Gosling wear in the film.