Apple Considers Selling Podcast Ads on Original Shows

19 Oct 2023

Apple considers selling more podcast ads
Historically, Apple hasn’t sold ads on the podcasts it produces, but that might be changing. People familiar with the company’s plans tell me Apple is contemplating selling ads on shows it owns and operates, including those greenlit through the Apple TV team (such as limited series like The Line , Hooked and Run, Bambi, Run .)
The company already dipped into ad sales on an Apple-branded podcast in July when it announced that State Farm would sponsor the second season of its Apple News show After the Whistle. So, someone at the company knows how to sell podcast ads and could, in theory, expand that work. But so far, the higher profile, narrative programming has remained ad-free.