Tiffany & Co. Employees Celebrate the Power and Grace of Motherhood in ‘Strong Like Mom’ Campaign
WWD
16 Apr 2025
This Mother’s Day, Tiffany & Co. is putting its employees in the spotlight. The jewelry brand launched its “Strong Like Mom” campaign on Wednesday, celebrating the strength, love and devotion of mothers.
The campaign features a short film starring real Tiffany & Co. employees and their children in unscripted moments. The children, ages 5 to 15, sit before the camera and answer one simple question: “What makes your mom strong?”
“Strong Like Mom is a love letter to our mothers — and yours,” Tiffany & Co.’s president and chief executive officer Anthony Ledru told WWD via email. “We wanted to showcase the incredible mothers within Tiffany & Co. and their children, bringing a real, deeply human element to the film.”
The mothers are seen in the campaign wearing the HardWear by Tiffany collection, known for its bold and sculptural designs. “Inspired by the HardWear collection’s narrative, an expression of love’s transformative strength, the campaign celebrates these exceptional women and the many ways their love empowers their families, their work and the world around them,” Ledru said.
Founded in 1837, Tiffany & Co. has a long tradition of celebrating Mother’s Day with campaigns that explore generational storytelling.
The brand’s “Strong Like Mom” short film follows its HardWear by Tiffany campaign launched on April 2. The campaign, photographed and directed by Harley Weir, emphasized the theme of love’s transformative strength with house ambassadors Mikey Madison, Greta Lee and Anna Weyant.
On Sunday, Tiffany & Co. inaugurated its largest store in Europe during Milan Design Week. Located in the Neoclassical Palazzo Taverna, built in 1835 on Via Montenapoleone, the store was designed by Peter Marino and displays the largest selection of exceptional archival pieces from the brand.
“The timing is right, it’s a city that’s growing really fast right now, we are seeing it with lots of tourism and locals, and we have the proper venue and the proper volume. That’s why we’re here,” Ledru said.
