Tiffany & Co. Debuts Flagship in Mexico City

Tiffany & Co. has opened the doors to a new flagship location in Mexico City’s Masaryk district with its third Blue Box Café. Unfurling over about 9,500 square feet, the debut brings the American brand’s retail concept on New York’s Fifth Avenue — The Landmark — to Mexico.

“Prominently located within Mexico City’s prestigious Masaryk district, our new flagship store sets an unprecedented bar for luxury retail in Mexico,” claimed Anthony Ledru, president and chief executive officer of Tiffany & Co., in a statement. “Providing an experience beyond traditional retail, the Tiffany & Co. Masaryk flagship store immerses visitors in an unforgettable experience showcasing exceptional architecture, craftsmanship, exquisite art and hospitality.”

In the store’s design, the brand continues its approach of blending local touches with aspects of Tiffany & Co.‘s heritage. Guests are greeted by a handmade ceramic blue gradient facade — a first taste of the Tiffany iconic hue and a nod to the legacy of Louis Comfort Tiffany’s early 20th-century mosaic work.

Inside, local Mexican design elements include a ceramic wall by Mauricio Paniagua and Tony Moxham and bespoke lamps by Perla Valtierra. The first floor presents the LVMH Moët Hennessy Louis Vuitton-owned brand’s signature jewelry collections, including Lock by Tiffany, HardWear by Tiffany, T by Tiffany and Knot by Tiffany, and a section devoted to high jewelry and Jean Schlumberger by Tiffany. The space also includes a dedicated watch corner and a private salon.

On the second floor, the All About Love section showcases engagement rings in Tiffany & Co.’s signature diamond vitrine design. The floor also includes a section for home and accessories and a Tiffany Bar inspired by Louis Comfort Tiffany’s mosaic curtain at the Palacio de Bellas Artes, as well as two private salons.

The Masaryk store features the third Blue Box Café, but the first in Latin America. The concept debuted at The Landmark in Manhattan and a second location was opened in Taipei. For the Mexico City version, Tiffany & Co. partnered with well known chef and restaurateur Edo López to create all-day menus and teatime offerings infused with Mexican culinary traditions.

“As the most spectacular luxury store in Mexico, the new Tiffany & Co. flagship underscores our longstanding commitment to our clientele in the country,” Ledru said.