Tiffany’s Netflix partnership: Frankenstein

When Mia Goth’s Elizabeth appears in Guillermo del Toro’s Frankenstein wearing a 1914 Favrile glass scarab necklace from Tiffany & Co.’s archives, viewers around the world see her wearing a piece of history.

“As the first luxury jeweler to partner with Netflix, Tiffany & Co. asserts its pioneering spirit, aligning its heritage of craft with the immersive storytelling of the silver screen period,” the brand said in a statement.

Fine jewelry and Hollywood have long been interconnected — from Breakfast at Tiffany’s to Cartier playing a central role in Ocean’s 8, or Messika strategically placing its pieces on fashion-forward characters in Emily in Paris.

Beyond product placement, the challenge for fine jewelry houses is to reimagine their place in popular culture — not merely as distant symbols of exclusivity, but as storytellers.

For the film, Tiffany curated 27 archival and contemporary pieces, including 10 historic jewels and five custom designs crafted specifically for the production.

Costume designer Kate Hawley described the collaboration as “deeply moving,” adding that “Tiffany’s jewelry became its own creative contribution to Elizabeth’s character, enhancing the color palette and overall interpretation of her world.”

The partnership extends beyond the screen. The brand’s Fifth Avenue flagship unveiled a series of five cinematic displays. Framed by the design of Victor Frankenstein’s laboratory window, they reimagine pivotal scenes from the film infused with “the house’s theatrical magic.”