Swarovski Lights Up Champs-Élysées With First Pop-up and Sponsorship

Swarovski is lighting up the City of Light as the sponsor of the holiday decorations on the Avenue des Champs-Élysées.

It’s the first brand to pair its sponsorship of the lights with a pop-up directly on the avenue, sitting at the foot of the Arc de Triomphe.

The pop-up anchors the house’s 130th birthday celebrations and highlights the brand’s ties to the French capital. It also lays the groundwork for the brand’s expanding footprint, as Swarovski plans to open a new flagship on the avenue in summer 2026.