Prada Launches Fine Jewelry Couleur Vivante Collection

Prada is further developing its jewelry collection with a made-to-order lineup that will be available starting in October.

The Prada Fine Jewelry Couleur Vivante collection comprises drop earrings, solitaire rings, line bracelets and rivière necklaces, with unconventional combinations of amethysts, aquamarines, madeira citrines, pink morganites and oro-verde peridots used throughout. Prada’s signature triangle motif, which harks back to the brand’s founder Mario Prada, is a recognizable element of the lineup.

The Milan-based fashion company is launching a dedicated ad campaign fronted by award-winning American poet and activist Amanda Gorman; American actress, model and singer-songwriter Maya Hawke, and South Korean actress Kim Tae-Ri. The bold portraits were photographed by David Sims.

The three young talents who feature in the Couleur Vivante campaign are Prada brand ambassadors, appearing in previous campaigns and wearing the Italian label on the red carpet and social events. Gorman is the youngest inaugural poet in U.S. history, the first person to be named National Youth Poet Laureate and an advocate for the environment, racial equality and gender justice.

Hawke, the daughter of Uma Thurman and Ethan Hawke, gained global fame playing Robin Buckley in the third season of the Netflix drama “Stranger Things,” and also starred in, and coproduced, her father’s biographical film of Flannery O’Connor, “Wildcat.”

Tae-Ri made her debut in the 2016 psychological thriller “The Handmaiden” by Park Chan-wook and, most recently, in 2023, she starred in the SBS television drama “Revenant” and in 2024 in tvN’s historical musical drama, “Jeongnyeon: The Star Is Born.”