Pierre Niney is the new face of Boucheron

The actor becomes a "friend" of the jewelry house, which will accompany him in his future projects for the coming year.

On Thursday, April 4, Boucheron announced a new collaboration with Pierre Niney, the actor becoming a friend of the jewelry house. "We appreciate accompanying an actor and comedian who likes to break the mold," said Hélène Poulit-Duquesne, CEO of the brand. "We are accustomed to pushing the boundaries and challenging the codes of high jewelry. This ability to take risks brings us closer."

Just as "staying serious without taking oneself too seriously," a personality trait that Boucheron says it shares with the actor. The latter said he was "very honored to be counted among the friends of Boucheron and to collaborate with a jeweler who places creativity and bold singularity at the heart of its values."

Nominated several times at the César Awards and having received the Best Actor César for Yves Saint Laurent in 2015, the 35-year-old actor shines with his versatility. From drama in Frantz to thriller in Black Box, and comedy in Five, Pierre Niney has an eclectic filmography. He will soon be starring in the series Fiasco, online on April 8 on Netflix, which he co-wrote, co-produced, and performed. And the film The Count of Monte-Cristo, scheduled for June 28.