Shapes of Extraleganza: Piaget’s Wildly Creative Take on High Jewellery Celebrates ’60s Glamour and Artistic Freedom

Set against the surrealist backdrop of the Casa di Xavier Corberó just outside Barcelona, Spain, Piaget unveiled a creative collection of new high jewelry dedicated to modern shapes. Guests entered through the concrete arches, voids, and interlock spaces of the sprawling complex, which was built over four decades by the Catalan sculptor of the same name, and headed up one of the Escher-like staircases to view the jewels. It was the perfect parallel: the house was intended to be a sculpture to be a sculptural masterpiece to be lived in, as are the Piaget designs.

The collection is a mix of pops of color, Piaget’s signature Palace Décor engraving, and designs inspired by the brand’s heyday in the ’60s and ’70s. Thanks in part to the renewed interest in that era and Piaget’s harnessing of its past to create new jewels inspired by its early spirit, the brand is once again having a moment in the spotlight. “I think we have momentum here, especially in the high-ticket [collections],” Piaget CEO, Benjamin Comar, tells Robb Report. “We don’t speak about figures and numbers but Richemont is also doing well and so, we are benefitting from it.” The company is capitalizing on a moment where collectors are increasingly interested in a strong visual identity—something that will set them apart from their peers. The brand has already seen a resurgence of interest in its watches from the ’60s and ’70s in the secondary market, which it wisely capitalized on by issuing modern timepieces based on popular models from those eras like the Andy Warhol and Polo 79 timepieces. Its jewelry, likewise, seems poised for the same renewed interest. “People are more and more interested in design,” says. “It’s not only that they like stones and want stones, but they also want a strong design that has character.”