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NWSL Rebrands 2024 Trophies In Partnership With Tiffany & Co.

Forbes

2 Oct 2024

The National Women’s Soccer League and Tiffany & Co. collaborated to rebrand the league’s trophies for the design of both the NWSL Shield and the NWSL MVP trophy.

The NWSL launched their partnership with Tiffany & Co. in 2023 as the luxury jewelry brand redesigned the 2023 NWSL Championship and MVP award, which was the first trophy redesign since their inaugural season in 2013.

The NWSL Shield trophy previously a trophy that reflected a small tray. Now, the redesigned Shield reflects a combination of modern elegance and tradition evocative of one of global football’s time-honored awards.

The NWSL Shield Winner is a title earned by the team with the most wins of the NWSL regular season, which was awarded to San Diego Wave FC for the 2023 season. Although the Wave are on the opposite side of the table, the Orlando Pride currently have the most wins as they’ve been undefeated in the past 22 games and hold a 16-6-0 (wins, ties, losses) record.

The new Shield trophy includes a blend of 24K gold vermeil and sterling silver with the traditional silver ball at the center of the trophy.

The design of the trophy stems from ancient Greco-Roman armor to symbolize the warrior mentality as players in the league reflect qualities of strength, resilience, and unity that define victors in a highly competitive NWSL regular season.

NWSL Rebrands 2024 Trophies In Partnership With Tiffany & Co.
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