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Louis Vuitton and Felix Lockit Collection for UNICEF
WWD
3 Jul 2025
Louis Vuitton has teamed with K-pop star Felix for this year’s edition of its Silver Lockit jewelry collection, designed to raise funds for UNICEF.
The French luxury house tapped the Stray Kids member, a Vuitton brand ambassador since 2023, to help design the line, which features its signature miniature lock engraved with a blue heart and the word “dream.”
“The heart represents love, compassion and empathy,” said Felix, who is also a UNICEF goodwill ambassador for South Korea.
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