Louis Vuitton's Iconic Damier Print Now Comes on Fine Jewelry

Today, the French maison announced the introduction of its newest fine jewelry collection, Le Damier de Louis Vuitton, featuring a modern interpretation of the iconic checkered pattern that has adorned the house's trunks and leather accessories since the late 19th century. (Quick history lesson: Louis Vuitton and his son Georges created the distinct print in 1888 to differentiate from competitors. To this day, Damier remains largely untouched and continues to by synonymous with the house.)

Made up of 12 exquisite pieces of jewels, all of which are unisex, the collection pays homage to the storied Damier motif with rows of gold squares and diamond embellishments. "It is a diamond collection that is not just about the stones but the pattern that they create,” Francesca Amfitheatrof, Louis Vuitton's Artistic Director for Watches and Jewelry, said in a statement, noting that it "embodies what modern jewelry is all about."