Introducing the new Bulgari Icon Campaign with Zendaya
Design Scene
15 Jan 2024
Zendaya, the acclaimed actress and style icon, has embarked on an exciting new journey as the Global Brand Ambassador for the Bulgari B.zero1 jewelry collection. In this role, she embodies the essence of the collection, transforming ordinary moments into awe-inspiring experiences. With her unique charisma and fashion-forward style, Zendaya brings a fresh perspective to B.zero1, celebrating self-determination and contemporary style.
B.zero1, known for its bold symbols of self-expression, finds a perfect match in Zendaya’s fearless approach to fashion and life. The actress showcases an array of stunning B.zero1 and Bulgari Bulgari creations, demonstrating the limitless styling possibilities these pieces offer.
The B.zero1 ring, a cornerstone of the collection, emerged as a symbol of a new era in design. Since its debut in 1999, this iconic piece has been a beacon of empowerment, resonating with those who wear it. The ring’s unique design and the message it conveys have made it a favorite among style connoisseurs and trendsetters worldwide.

