Enter Taipei 101 CHANEL watch and high-end jewelry flagship store and open the golden jewelry box

From Paris to Taipei, the distance of nearly 10,000 kilometers disappears at the moment of entering the 101 CHANEL watch and high-end jewelry flagship store in Taipei. The space is planned by architect Peter Marino. It is a residence that condenses the style vocabulary of Chanel women, an art palace that brings together the brand's aesthetic style, and a golden jewelry box that inherits the craftsmanship and luxury of the main store in Place Vendôme in Paris.

When it comes to boutiques, architecture mostly serves as an inspiration for creativity or as a reference to its structural craftsmanship. For Peter Marino, a well-known New York architect, architecture is the carrier of boutique style. He expresses his love for art and passion for fashion through Through an innovative vocabulary that integrates the brand spirit, an unparalleled interior space is created, making the boutique not just a store, but a new experience.

The CHANEL watch and high-end jewelry flagship store located in the landmark 101 shopping mall in Taipei is one of the few CHANEL flagship stores in the world and the first independent flagship store in the Asia-Pacific region focusing on watches and high-end jewelry. Inheriting the design spirit of the 18th Place Vendôme watch and high-end jewelry store in Paris, it is also designed by Peter Marino. Black, gold and beige are used to form the main colors of the overall space, and various materials such as crystal, marble, bronze and gold foil are used. The rich materials create a layered luxurious atmosphere, and the addition of selected or specially customized furniture, decorations and artworks cleverly combines classic and modern, complex and minimalist, gorgeous and light, and fully demonstrates the craftsmanship cherished by the brand. spirit and echoes its unique aesthetics.