Dua Lipa Named Global Brand Ambassador for Bvlgari

Dua Lipa is the new face of Bvlgari. With three Grammy Awards, multiple Brit Awards and billions of streams worldwide, she is one of the most influential artists of her generation. Her career has been shaped by artistic freedom and creative integrity, qualities that closely align with Bvlgari’s identity.

Laura Burdese, the brand’s Deputy CEO and incoming CEO from 1 July 2026, spoke about the decision. She said that Dua Lipa represents a contemporary vision of empowerment and freedom that reflects the brand’s core values. She described her as a strong and authentic voice who is redefining success and inspiring women around the world to embrace their inner strength.

"It is incredibly special to work alongside an iconic brand like Bvlgari," said Dua Lipa following the announcement, "and I'm thrilled to be part of a house that embodies confidence, creativity, and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment."