Dior crosses borders with internationally-cast Rose des Vents campaign

French fashion house Christian Dior Couture is out with three renditions of a glittering jewelry campaign.

Advertising the Rose des Vents Collection, the brand has tapped brand ambassadors Jenny Ortega, Xin Liu and Kang Hae-rin, who goes by her stage name Haerin. The Gen Z trio could grant the line, and Dior itself, a timely spotlight in their home countries of the United States, China and South Korea, each being massive markets filled with affluent consumers who are ready to spend on staple luxury maisons.