Damien Hirst reimagines Tiffany & Co. Ginza Flagship store creating a cherry blossom façade on its former faceted surface

Tiffany & Co reopens its flagship Tokyo store after the revamp by the conceptual artist Damien Hirst with an eye-catching floral design.

The three-story building was originally designed in 1996 by Kengo Kuma & Associates and has a reflective shell that has been designed to evoke the way artisans cut jewelry.

Hirst’s touch on the building comes in celebration of the flagship’s reopening following some recent interior renovations.

The work features floral-inspired elements that give a sense of new life as the eye travels up from the blue backdrop at the base to trees in full bloom.

The 6,243 sq ft building has an exterior made up of 292 aluminum honeycomb and glass panels, each of which the art was applied to individually.