Chopard Honors 50 Years Of Happy Diamonds With Watches, Jewelry And Star-Studded Campaign

Chopard celebrates 50 years of its iconic Happy Diamonds concept, which revolutionized jewelry by freeing diamonds to move. To mark the anniversary, the Swiss house unveils new watches and jewelry, alongside a global campaign featuring models Bella Hadid and Liu Wen. Highlights include the "Happy Sport The First," a reinterpretation of the groundbreaking 1993 watch that first combined free-moving diamonds with stainless steel for a sporty look. These new versions come in 26mm and 35mm, utilizing Lucent Steel or ethical gold, with quartz or automatic movements. The anniversary also sees Happy Diamonds Heritage watches, inspired by historical pieces, and new rectangular pendants. The campaign emphasizes movement, echoing the collection's signature design.