Bulgari chooses trendsetting Seoul to unveil creator platform

Seoul, South Korea is a burgeoning place for creativity and newness. So it’s no wonder that Bulgari launched Bulgari Studio at the dynamic metropolis that continues to push the boundaries of fashion, design, and global culture. Held at the inspiring spaces of the Théâtre des Lumières last March 14, 2024, guests who graced the celebration comprised of Bulgari Ambassador LISA of BLACKPINK, and a slew of celebrities personally invited by the House including Pia Wurtzbach, Nadine Lustre, Lee Jong Suk, Kim Ji Hun, and Jungwon and Ni-Ki of ENHYPEN.

Ahead of the event, L’Officiel Philippines spoke with Laura Burdese, Global Chief Marketing Officer of Bulgari, and she mentioned how the night would possibly pan out for everyone in attendance. “I hope there will be a strong emotional connection with what [the audience] will experience. It will be a tremendous experience that will involve all your senses.” True enough, the evening constituted of different artistic expressions. From art to music to dance, it was a multi-sensory feast to behold.

One of the highlights of the night was an immersive audio-visual performance by multi-disciplinary artist Anyma, aka Matteo Milleri the other half of DJ duo Tale of Us. The groundbreaking performance blurred the lines of imagination and reality, inspired by the B.zero1 design language.

French choreographer Sadeck Berrabah also brought his vision to the Bulgari Studio Stage and captivated the audience with performances that highlighted the B.zero1 collection through fluid and conceptual movements. The entire dance perfectly displayed the ability of humans to create harmony, while also showcasing the individualistic and unique character of each performer.

At the core of all the festivities were Bulgari’s B.zero1 ring, the Bulgari Roma bag, and Bulgari Bulgari watches, which were also on display at the event. These three quintessential collections stand as the Roman Maison’s iconic and artistically malleable triumvirate that course through the innovative gene of Bulgari Studio. “The idea was to bring to life what we call the Italian genius side of Bulgari. When we talk about Italian genius, we mean this part of the DNA of Bulgari that has to do with our pioneering spirit, with our forward-thinking attitude. That has always been part of the Bulgari DNA since the very beginning,” Laura explains.