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Bulgari announces the launch of its Foundation

Journal du Luxe

27 Mar 2024

The jewelry house officially announces this week the birth of the Fondazione Bvlgari, an institution that aims to align with the founding values of the brand, which is deeply committed to the preservation of historical heritage.

A multi-purpose Fondazione Bvlgari:
Art, education, philanthropy, inclusion... Unveiled this week in Rome, the Fondazione Bvlgari intends to build upon Bulgari's corporate culture pillars, as part of the luxury group LVMH.

The Fondazione Bvlgari is expected to be involved in patronage operations related to the preservation of national and international monuments, a commitment consistent with the numerous restoration projects financially supported by Bulgari over the past two decades, such as the restoration of the Scala d’Oro in the Doge's Palace in Venice or the mosaics of the Baths of Caracalla in Rome.

This new structure also aims to support contemporary creation in various disciplines through partnerships with international cultural institutions, among other initiatives.

A strategic commitment to craftsmanship:
The Fondazione Bvlgari, which will support solidarity projects for access to healthcare and education, is also expected to multiply initiatives related to the transmission of craftsmanship skills, a fundamental subject at the heart of a luxury sector that hires extensively. The institution announces the implementation of training programs aimed at creating professional opportunities in the field of craftsmanship, an innovation that echoes the upcoming opening of the Scuola Bulgari, Bulgari's first school open to external students.

"For a long time now, Bulgari has been committed through numerous initiatives to building a bright future by drawing on our heritage," summarizes Jean-Christophe Babin, CEO of Bulgari and recently appointed as president of the Fondazione Bvlgari. "For us, it has always been our duty to give back to the arts, to the cultural heritage of Rome that inspires our House, to disadvantaged children who can change the course of their lives through education, to talented individuals who can have a positive impact on society, and to the new generation of artisans. This strong commitment has continued to evolve over time, just as the various needs imposed by the evolution of our world. Today, with the Fondazione Bvlgari, we have the opportunity to fully engage in this eternal metamorphosis, with an ever-increasing influence".

Bulgari announces the launch of its Foundation
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