Bulgari, Save the Children Launch New Aid Necklace, Campaign

Bulgari and Save the Children are celebrating 15 years of their partnership with the launch of a new custom-made necklace and the #withmewithyou campaign. The campaign bowed Monday and is fronted by Bulgari global brand ambassador Anne Hathaway, model Eva Herzigova, image architect Law Roach, model and actor Jon Kortajarena and orchestra conductor Beatrice Venezi.

On this occasion, Bulgari is introducing a custom-made pendant necklace. Inspired by its signature line B.zero1 Rock, the sterling silver necklace features a round pendant with edgy metallic studs. It retails for 800 euros, of which 95 euros will be donated to Save the Children.

Starting Monday, Bulgari is furthering its commitment by donating the same amount for each piece sold of the collection, which also includes a ring at 600 euros, a bracelet at 650 euros and two other pendant necklaces retailing at 790 euros and 700 euros, respectively.

“Walking alongside Save the Children for 15 years has been a great honor for Bulgari,” said the brand’s chief executive officer Jean-Christophe Babin. “Together we were pioneers in creating a partnership, carrying out long-term projects over the years and giving concrete support to millions of children. We celebrate this important anniversary with the aim of not stopping, but continuing with the same strength and common passion in giving opportunities and light on the path of many other children.”

Through the sales of custom-made jewelry specifically created for Save the Children initiatives, Bulgari has raised more than $105 million, reaching more than 2 million children in 37 countries, primarily guaranteeing quality education, youth empowerment, emergency response and fight against poverty.