Watch Bottega Veneta Lunar New Year Campaign

3 Jan 2024

Bottega Veneta has launched its Lunar New Year 2024 campaign, The First Sunrise with You. The short film celebrates the dawn of a new year, depicting different protagonists who welcome new opportunities amidst varying panoramic views championing the earth’s beauty.

Directed by Jess Jing Zou under the creative direction of Matthieu Blazy, and starring actress Shu Qi, it evokes the themes of travel and togetherness. Jing Zou has previously worked with Bottega Veneta on projects, including the brand’s Lunar New Year 2023 campaign, Reunion in Motion, and two Qixi films, Love in Motion and Towards You.