The End Of Gucci Vault Is The Start Of Something Beautiful
High Snobiety
2 Jan 2024
Gucci Vault, the fashion house's wonderfully weird and perpetually surprising digital-only imprint, will soon be no more. In its place, a bright future, one that shines inward on decades of Gucci legacy destined to be reborn as Gucci Vintage.
Though it is the successor to Gucci Vault, Gucci Vault is no mere replacement line, the luxury maison explained to Highsnobiety. Gucci Vintage is a wholly distinct endeavor founded on a simple principle: the value of Gucci's past. That does mean the literal value, in one sense. Gucci pointed to a few recent auctions that it saw as solidifying the need for Gucci Vault: the July 2023 auctions where Gucci sold a unique '50s trunk for $49,000 and a hand-painted vintage Jackie Bag that achieved $77k underscored demand for historical Gucci artifacts, whereas the November sale of a one-of-a-kind Bamboo handbag — decorated with a diamond-encrusted gold handle — garnered over $150k, the highest price a Gucci bag has ever achieved.
