Rimowa Introduces a Handbag With Urban Mobility in Mind
V Magazine
20 Sept 2024
Travel and style have always converged in the eyes of the luxury travel-based brand RIMOWA.
And for this season, the house is continuing on their evolving codes with a new campaign celebrating the arrival of their ‘Original Bag’, captured by director Jordan Hemingway and shot by Louise and Maria Thornfeldt, as the new campaign follows Central Cee, Liu Wen, IB Kamara, and Larissa Hofmann as they navigate the cityscape over a 24-hour period. Through this, RIMOWA presents its latest line of game-changing handbags, a shift from its iconic suitcase collections. The bags are designed to settle on one’s shoulder or across one’s chest, offering a smaller space for your everyday essentials.
“The RIMOWA Original Bag Collection marks a new era in luxury travel. We’ve pushed the boundaries of innovation and craftsmanship to create a bag that embodies our values of quality, durability, and style.”
Hugues Bonnet-Masimbert, Chief Executive Officer at RIMOWA
