Prada teams up with China Women's football team ahead of World Cup

11 Jul 2023

The luxury Italian fashion house has announced its partnership with the Chinese Women’s National Football Team ahead of the sporting event kicking off on 20 July.

Top fashion house Prada has announced a new partnership with the Chinese Women’s National Football Team ahead of the upcoming World Cup.

The Italian luxury brand is among a number of high end designers venturing further into the world of sport. The industry’s style credentials are typically the preserve of mid-range houses but, just this week, Gucci teamed up with tennis pro Jannik Sinner, making Wimbledon’s greens something akin to a Milanese runway.

Prada will dress the 23-player squad and delegates in a quasi-uniform of black blazers and matching trousers, button-down shirts and loafers.