Prada Recreates Ad Campaign with Takeover in Capri
WWD
7 Jul 2025
No Prada ad campaign lives on billboards and in print magazines only.
For spring 2025, the Italian luxury brand is sailing to the tiny island of Capri to recreate its “Days of Summer” campaign as part of its ongoing strategy of linking advertisements with IRL activations.
Prada is hosting a picture-perfect takeover on and off the shores of Lido del Faro, a beach club located on the Punta Carena bay, in Anacapri, the more tranquil side of the island known for its rugged cliffs and sweeping views of the sea.
Conjuring an idyllic real-life setting, the colored gozzos — the archetypal Italian wooden boats that appear in the campaign images — are placed on the beach and moored off the coast through July 13, while a dedicated platform with Prada branding stands at sea.
