Prada Galleria unfolds across eight floors of fashion, art, history and pastry in Milan

22 Sept 2026

Prada has expanded its historic presence inside Milan’s Galleria Vittorio Emanuele II into an eight-floor universe of retail, hospitality, art and archive. Named Prada Galleria, the project occupies the site where Fratelli Prada first opened in 1913, stretching vertically through the 19th-century arcade and, crucially, beneath it. A new subterranean passage now connects the Prada Donna and Prada Uomo stores across the Galleria’s central octagon, turning two addresses into a single destination — because, apparently, crossing the arcade at street level was no longer quite ambitious enough.

Developed under the direction of Miuccia Prada, the complex brings together more than a century of the house’s history without attempting to freeze it into a conventional brand museum. Opening to the public on September 23, Prada Galleria instead frames the house’s identity as something accumulated through encounters with architecture, art, cinema, culture and sports. The result mixes expanded boutiques with archival exhibitions, Milanese pastry, private salons and spaces devoted to contemporary art, forming a kind of vertical self-portrait in which shopping is only one part of the itinerary.