Patou promotes upcycling and emerging designers

22 May 2024

Patou has strengthened its commitment to sustainability with a circularity-based initiative. The Parisian label, relaunched in 2019 by LVMH under the aegis of designer Guillaume Henry, has launched Patou Upcycling, a recycling project in which it invites emerging designers and artists to “re-imagine and give a new lease of life to dormant stocks,” creating new items from unused materials. For its first edition, Patou Upcycling has tapped Kitesy Martin Studios, a brand of upcycled jewellery founded by French designer Kitesy Martin.

A graduate of the Arts Décoratifs academy in Paris, Martin has worked for various labels (Balenciaga, Balmain, Lacoste and Perrin Paris) and, since she founded her brand in 2018, she has been committed to sustainability and a circular approach. Her creations are made with vintage items and dormant stocks unearthed by Martin at fashion labels and home decoration brands. Martin regularly collaborates with brands like Nike, Ganni and Levi’s to upcycle their unused materials.