Monica Bellucci, Valeria Golino, Tang Yan & Yara Shahidi Front FENDI My Peekaboo Campaign
Design Scene
10 Sept 2026
Luxury house FENDI brings together actresses Monica Bellucci, Valeria Golino, Tang Yan and Yara Shahidi for its Fal Winter 2026–27 My Peekaboo campaign. Photographer Laura Sciacovelli captures the project in Rome, where FENDI continues its long-standing relationship with cinema through a cast of actresses whose careers connect directly to film and storytelling.
The campaign introduces My Peekaboo, a new expression of the House’s iconic Peekaboo bag. Sciacovelli photographs the cast behind the scenes of a film set, creating a visual narrative that references FENDI’s connection to Italian cinema. The imagery focuses on moments that take place between scenes, offering a glimpse into the personal routines and experiences of the campaign’s protagonists.
