Media impact of Paris menswear, Haute Couture weeks skyrockets

24 Jul 2023

The Paris womenswear week is no longer the only fashion event that lights up the French capital. Besides Paris’s leading fashion extravaganza, the menswear fashion week and the Haute Couture week are increasingly attracting the rapt attention of a globalised audience. The media impact of the June menswear shows in Paris jumped up by 97% over the previous year, while that of the July Haute Couture week rose by nearly 58%, according to Launchmetrics data.