Luxury labels driving fashion’s pop-up store boom

7 Sept 2023

Pop-up stores are more flexible and less costly to run than traditional ones, and have become an essential tool for the luxury industry in terms of revenue, brand image, promotion and innovation. They are cropping up everywhere, broadening fashion labels’ horizons notably in Asia and in the industry’s less significant commercial regions, according to a study by luxury intelligence specialist Luxurynsight.