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Louis Vuitton opens an extraordinary pop-up store in New York

Fashion Network

18 Nov 2024

Giant installations, a café-library, and a new culinary concept—Louis Vuitton is going all out in New York! To compensate for the closure of its flagship New York store, located in the heart of Manhattan at the northeast corner of Fifth Avenue and 57th Street, which is undergoing a multi-year renovation, the iconic LVMH brand has created an extraordinary and surprising temporary store. This pop-up has been set up just across the street, at 6 East 57th Street.

Describing itself as a "cultural and gastronomic destination," the massive space, inaugurated on Friday, November 15, showcases the entire Louis Vuitton universe across five levels. Upon entering, visitors are immediately captivated by a monumental installation featuring four towering structures made of the brand's iconic trunks, reaching a height of sixteen meters, resembling skyscrapers.

In one corner, an 18-meter-high vertical wall, crafted from stacked mirror-finished bags, reflects the vibrant activity within the store, which is also adorned with large mural photographs.

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