Louis Vuitton opens a boutique for its premium clients in Singapore

28 Feb 2024

Louis Vuitton inaugurated a unique and ultra-exclusive boutique earlier this year in Singapore. Named "L'Appartement," it is a store dedicated solely to its "important" clients, representing the top 1% of the brand's clientele.

The Louis Vuitton Appartement: Private lounges and art galleries

In order to cater to its premium clientele, the LVMH group brand offers them a unique boutique. A luxurious setting located in Ngee Ann City, a famous shopping center in Singapore known for its high-end brands.

Accessible by appointment only, the 690-square-meter space has been decorated like a Parisian apartment. Visitors will discover a main hall, a gallery, and several lounges that can be privatized for an even more exclusive shopping experience.

In terms of offerings, the boutique features the full range of Vuitton items, from ready-to-wear clothing to bags, shoes, perfumes, watches, and jewelry. And because these are its most important clients, Louis Vuitton offers exclusivities within its Appartement, such as access to the brand's new collections before they are launched elsewhere in Asia.

The boutique has also been designed as an exhibition space showcasing the Louis Vuitton heritage. Antique trunks adorn one of the lounges, and several unique pieces by renowned artists are on display, such as the hand-sculpted plaster fresco by Martin Berger.