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Louis Vuitton Lights Up Fifth Avenue with a Mesmerizing Holiday Display

Stupid Dope

6 Dec 2024

Louis Vuitton has transformed its Fifth Avenue flagship store into a luminous spectacle for the holiday season. While the iconic location undergoes a multi-year renovation, the brand has covered the building in a 240-foot-tall façade resembling its iconic hardsided trunks. What makes this installation truly extraordinary is the nightly animated light show—a celebration of Louis Vuitton’s heritage, creativity, and festive spirit.

Running from 5 p.m. to 10 p.m. through December 25, the four-minute show repeats every 30 minutes, drawing visitors and passersby into an enchanting holiday experience.

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