Louis Vuitton: The Luxury Fashion Giant Innovating NFTs

24 Jun 2023

When the prestigious Louis Vuitton launched its first NFT game in 2021, the world was taken aback: little did they know this was just the beginning. Recently, Louis Vuitton also made headlines with its ultra-limited NFT Treasure Trunk drop, which grants access to its exclusive community – and it might be worth the $39,000 price.

After all, this is the second most popular luxury brand of the year and one of the most influential fashion companies of all time. It loves innovation while also staying true to its roots and core concept dating back to 1854.

In fact, this name had already entered the NFT space in August 2021 as one of the first physical luxury fashion NFTs to debut the market. By June 6th, 2023, Louis Vuitton had sold over $41,700 worth of NFTs.

Its latest collection, the VIA Treasure Trunk NFTs, brings the concept of exclusivity to a new level while featuring the same design as its original 1858 trunks.

But how does the luxury fashion giant stay relevant in the ever-changing world of NFTs?

Let’s go back to the roots to find out...