Loewe Revamps Tokyo Boutique With Reflective Tiles, a Giant Pumpkin and Picasso

10 Nov 2023

Jonathan Anderson filled the Omotesando store with handpicked art and furniture to celebrate the brand's 50th anniversary in Japan.

MI CASA ES SU CASA: To celebrate the 50th anniversary of its arrival in Japan, Loewe will unveil on Saturday a grand revamp of its Omotesando store in Tokyo, filled with light, art and touches of nature.
Works from Pablo Picasso and Anthea Hamilton were selected by creative director Jonathan Anderson for the space, as well as Japanese botanical artist Tsubaki and bamboo artist Tanabe Chikuunsai.
“This store is all about connecting with nature; I love the metallic silver tiles of the facade and wanted them to reflect the changing seasons of Tokyo,” Anderson told WWD.

The silver tiles he speaks of were handcrafted by Spanish artisans, in a nod to the house’s Madrid roots. They cover not only the façade but the interior as well, mirroring the famous tree-lined street outside and bouncing beams of sunlight inside.
The Omotesando store originally opened in 2004, and redesigned by Anderson in 2014.
It was the very first outpost of creative Anderson’s Casa Loewe concept, in which the brand’s stores were reimagined as the home of a collector, filled with art and objects interspersed among the brand’s clothing and accessories.
The Japanese aesthetic traveled, with touches such as Ikebana flower arrangements transported to the LVMH Moët Hennessy Louis Vuitton-owned brand’s boutiques around the world.
Another decade on, it is reopening with three stories and 5,000-square-feet of floor space in warm wood and poured concrete floors with touches of arts and crafts as well as Georgian architecture in its grand staircase.